
Content architecture: the delivery problem
The technology works, the design looks good, but content can't get to the reader — because nobody agreed on what a card is.
I ship systems that deliver impact. I understand technology and human organizational dynamics equally — and how to make them work together. Twenty years with UN agencies, international science, and media have sharpened that.

The technology works, the design looks good, but content can't get to the reader — because nobody agreed on what a card is.
The static site generator I've backed for years just got its future sorted.
Benj Edwards burned through 50 projects in two months with AI coding agents and I know the feeling.

Every post needs a hero image. Sometimes you don't need the perfect one — you just need something that doesn't clash.

Vector embeddings at build time, cosine similarity in the browser. The same 23 MB model runs both sides.

No API keys, no external service — just a build step and one HTML attribute.

Pin comments on any live webpage and share them as a URL with no account and zero cost. As in free.
Sometimes stepping back to understand your audience matters more than shipping the next feature.

A Cloudflare Worker is just a CGI script, and that's exactly what a static site needs.

Late-90s desktop paradigms may suit single-purpose browser tools better than modern minimal UI.
Open to strategic opportunities — let’s connect.
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