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I am Ken Hawkins.

PDF-A-go-slim: a browser-based PDF optimizer

Eight optimization passes, zero uploads — reduce PDF file size entirely in your browser.

Your browser utility wants to be a floating palette

Late-90s desktop paradigms may suit single-purpose browser tools better than modern minimal UI.

The practitioner's guide to planning digital transformation (Parts 3-4)

How to assess maturity, build the business case, and avoid the change management pitfalls that derail most digital transformation initiatives.

Digital transformation for complex organizations (Parts 1-2)

A practical framework for moving legacy institutions toward measurable, audience-centered digital practice — without throwing out what already works.

VR Productivity finally almost surpasses physical displays

After years of trying, I found a work VR work setup that works real: Quest 3, Immersed on Mac, and a single ultra-wide screen.

How to measure impact when analytics lie

You've defined success. Now what? Most analytics dashboards won't answer the questions that matter.

Improving AI chatbots with an editorial handbook from your best content

Editorial guidelines are often too vague for humans — and useless for AI. Extract patterns from your best content to create actionable standards for both.

Measuring success beyond the page view

Analytics on page views and bounce rates won't tell you if your content has impact — here's how I measure what actually matters.

Making sense of Microsoft’s many AI Copilots

Five Copilots, one brand — and one table to explain what each does.

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