• Platform transformation strategy: Led multi-domain digital ecosystems serving millions, achieving 50% performance improvements through Drupal 10/11, Azure optimization, and custom development
• AI integration leadership: Pioneered structured metadata strategies positioning organizations as industry leaders, implementing RDF/SKOS pipelines and machine-actionable content models with a context-first approach to AI integration
• Performance engineering: Delivered measurable user experience improvements through Core Web Vitals optimization, accessibility compliance (WCAG 2.1 AA), and load time reduction
• Component architecture: Standardized development practices across distributed teams using design system frameworks (Fractal, Eleventy, npm ecosystem)
• Infrastructure optimization: Achieved cost savings while improving reliability through DevOps practices, GitLab CI/CD, and cloud migration strategies illustrated in Drupal delayed by Azure MySQL
• Data-driven optimization: Implemented comprehensive analytics frameworks (GA4, Looker Studio, Power BI) to measure AI-driven referral traffic and user behavior shifts

• Information architecture: Multilingual taxonomy design, user journey optimization, semantic content modeling and brand-architecture alignment
• AI-era content strategy: Machine-readable metadata, structured publishing workflows informed by context-aware AI integration, and human-centric value, including AI-friendly PDF generation
• Data visualization: Interactive hazard mapping, country risk dashboards, exportable datasets for donors
• Editorial governance: Automated compliance reports, accessibility standards, multilingual content workflows
• Campaign development: End-to-end campaign management from strategy through measurement and optimization

• Distributed team leadership: Direct supervision of teams across Geneva, Bangkok, Bonn, New York, and Manila
• Cross-functional coordination: Bridging UX designers, developers, content teams, and executive stakeholders
• International collaboration: Managing projects with UN agencies, member states, and multilingual requirements
• Agile delivery: Sprint planning, roadmap development, risk management, milestone tracking
• Knowledge transfer: Workshop facilitation, documentation standards, developer mentorship programs
• Budget optimization: Cost-saving initiatives, resource allocation, vendor management

• Crisis communication platforms: Disaster risk reduction messaging for global decision-makers during emergencies and high-stakes policy windows
• Scientific communication: Translating complex research into actionable insights for policymakers, donors, and public audiences across multilingual contexts
• Stakeholder alignment: Coordinating messaging across UN agencies, member states, and international organizations while maintaining cultural sensitivity
• Campaign strategy: End-to-end communication campaigns from strategic planning through execution, measurement, and optimization
• Cross-cultural communication: Managing messaging across Arabic, Spanish, French, and Chinese platforms with cultural nuance and regional adaptation

• Digital strategy leadership: Spearheaded organizational transformation across 15-website ecosystem serving global disaster risk community, while positioning UNDRR as AI-ready leader in structured data publishing
• Platform transformation: Led comprehensive overhaul of flagship Drupal 10 platform serving 15 websites, achieving 50% reduction in load times and streamlined editorial workflows
• AI innovation leadership: Pioneered RDF/SKOS metadata pipelines and machine-actionable knowledge models, positioning UNDRR as a leader in structured data publishing
• Strategic alignment: Spearheaded workplan to align web platforms with UNDRR Strategic Framework, emphasizing performance visibility and AI-era readiness
• Campaign success: Delivered GAR2025 deep visualizations and Hazard Information Profiles, generating 40% year-on-year engagement increase
• Cost optimization: Achieved 20% quarterly savings through Azure infrastructure optimization while improving uptime and security
• Team coordination: Managed distributed teams across Geneva, Bangkok, Bonn, New York, and Manila, balancing donor expectations with user needs
• Content governance: Overhauled PreventionWeb country pages into authoritative national profiles combining policy documents, datasets, and exportable visualizations

Major technical tooling and processes: Drupal 10/11, Azure, Copilot Studio, HTML/JS/CSS, Sass, GitHub, GitLab CI, Google Analytics 4, Looker Studio, Power BI, Gulp, npm, Eleventy, Fractal, RDF/SKOS, JSON-LD, AI integration

EMBL is Europe's flagship laboratory for the life sciences, employing hundreds of developers to deliver scientific web services. I created and led the Visual Framework initiative — a comprehensive component library that transformed how dozens of scientific properties accelerate development while maintaining consistent UX and brand standards.

As lead architect and advocate, I guided adoption across diverse technical environments while ensuring the framework evolved to meet varied user needs and developer backgrounds across the pan-European scientific community.

• Design system leadership: Architected Visual Framework component library adopted across 50+ scientific properties, reducing development time and improving consistency
• Developer enablement: Led pan-EMBL tooling initiatives using Sass, Nunjucks, Lerna, Fractal, npm, yarn, and Eleventy to standardize development practices
• Cross-functional facilitation: Bridged UX designers, developers, and content teams across distributed European locations
• Community building: Delivered workshops, training sessions, and documentation advancing web development practices across scientific community
• Performance focus: Implemented reusable patterns prioritizing accessibility, performance, and maintainability

Major technical tooling and processes: HTML/JS/CSS, Sass, GitHub, GitLab CI, Visual Studio Code, Google Analytics, Gulp, npm, Eleventy, Fractal, Drupal, Continuous integration, Kanban, Component architecture

• Information architecture leadership: Redesigned content strategy and IA for Europe's flagship bioinformatics platform, improving user journeys and content discoverability
• Analytics integration: Bridged web analytics with content effectiveness measurement, enabling data-driven optimization and performance improvements
• Design system foundation: Established reusable pattern libraries and interface standards that evolved into the Visual Framework
• Cross-team facilitation: Enhanced collaboration workflows between UX designers, developers, and content teams
• Intranet modernization: Redesigned internal information architecture focusing on user activities and workflow optimization
• Brand structure implementation: Translated EMBL's brand framework into practical information architecture and navigation systems

Major technical tooling and processes: Content modelling and architecture, HTML/JS/CSS, Sass, Adobe Creative Suite, MapBox, Google Analytics, GitHub, Gulp, npm, Jekyll, Foundation Framework, Drupal, Travis CI, Continuous integration, Kanban

• Large-scale platform management: Led Drupal platform supporting 150,000+ user accounts with integrated e-commerce functionality
• UX leadership: Managed user-focused initiatives including research, metrics analysis, and experience optimization across company web projects
• Information design: Created infographics and visualizations for business proposals and strategic planning documents
• Custom development: Built intranet applications consuming JSON and XML feeds for dashboards and document processing
• International coordination: Managed software projects with distributed team members across U.S., Europe, and Middle East
• Performance optimization: Implemented caching strategies and database optimization for high-traffic applications

Major technical tooling: Drupal, HTML, CSS, JavaScript, Bitbucket, Agile methodology, Amazon EC2, Route 53, Google Analytics, MySQL optimization

Co-founded TheDigitel.com in 2009 to revolutionize newspaper methodology for the digital age. This pioneering hyperlocal news platform broke down traditional barriers between publishers and the public, creating a highly-networked, collaborative model that influenced local media practices.

• Team leadership: Managed eight staff members plus freelancers and volunteers across reporting, marketing, and technical implementation
• Community engagement: Led editor outreach through physical events, online platforms, and podcast programming
• Innovation leadership: Pioneered Twitter hashtag use for local media community reporting and social-driven advertising models
• Technical platform: Developed custom Drupal features optimizing UX and editorial workflows for community collaboration
• Business development: Managed investor relations, secured funding, and expanded operations to three cities
• Media recognition: Featured in New York Times for Dynamic Advertising innovation

Major technical tooling: HTML, CSS, JavaScript, Drupal, LAMP hosting optimization, newsletter automation, reverse proxy caching, Adobe Creative Suite, Google Analytics, G Suite administration, A/B testing, Google AdSense/AdWords, podcasting

• Information graphics: Designed and produced daily deadline-driven infographics supporting news reporting and reader understanding
• Interactive media: Created HTML and Flash-based information graphics for web platforms, expanding print content for digital audiences
• Geographic visualization: Processed and visualized geographic data using GIS for location-based storytelling
• Page design: Designed and produced newspaper pages with focus on visual hierarchy and reader engagement
• Multimedia production: Managed photo workflows and provided copy editing support for editorial team

Major technical tooling: Adobe Illustrator, Photoshop, InDesign, Acrobat, QuarkXPress, Flash, ArcGIS, Modo 3D modelling, HTML, CSS, JavaScript, Mac OS

• Visual journalism: Produced daily deadline-driven information graphics supporting news coverage with clear, compelling visualizations
• Page design leadership: Led visual design of newspaper pages with focus on typography, layout, and reader engagement
• Team education: Trained staff in visual principles including photo cropping, typography, and reader-focused design hierarchy
• Production coordination: Managed visual elements across multiple sections while maintaining consistent design standards

Major technical tooling: Adobe Illustrator, Photoshop, InDesign, Acrobat, QuarkXPress, Mac OS

• Pre-press management: Oversaw technical management of daily newspaper pre-press production with focus on quality and efficiency
• Team leadership: Supervised pre-press team of four individuals, ensuring consistent output and professional development
• Client services: Led production of in-house advertising creatives, managing client relationships and creative execution
• Quality control: Implemented pre-flight processes ensuring print quality and technical standards

Major technical tooling: Adobe Illustrator, Photoshop, Acrobat, QuarkXPress, Mac OS, Print production workflows

• Clemson University, Bachelor of Science in Graphic Communications, May 2003

• Community leadership: Co-founder of Charleston Drupal meetup and local co-working initiatives

• Business development: Co-founder of Fuse843 networking group for creative professionals

• Speaking experience: Charleston PechaKucha, Charleston Drupal user group, Create South conference, Startup Stuttgart, web development conferences and workshops