Designing analytics infrastructure that measures audience quality, not just traffic
15+ websites, no existing benchmarks, and a fundamental question: how do you know if the right people are finding your content?
analytics
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Putting GA4 where the work happens: an in-browser analytics overlay and its MCP bridge
Content teams shouldn't have to leave the page to learn how it performs, and neither should AI agents.
How to measure impact when analytics lie
You've defined success. Now what? Most analytics dashboards won't answer the questions that matter.
Measuring success beyond the page view
Analytics on page views and bounce rates won't tell you if your content has impact — here's how I measure what actually matters.
UX success story: Doubling conversion rates, sales
The results were immediate: the site launched in the fall shopping season and saw a doubling of conversion rates from visitors — compared to both the previous months and previous fall sales — and that pace has held strong.
