Content architecture: the delivery problem
The technology works, the design looks good, but content can't get to the reader — because nobody agreed on what a card is.
The blog
1.0All posts
Blog art that belongs
Every post needs a hero image. Sometimes you don't need the perfect one — you just need something that doesn't clash.
Semantic search on a static site, no API keys required
Vector embeddings at build time, cosine similarity in the browser. The same 23 MB model runs both sides.
Site search without a search service
No API keys, no external service — just a build step and one HTML attribute.
Collaborate on any webpage with a bookmarklet and URL state
Pin comments on any live webpage and share them as a URL with no account and zero cost. As in free.
Feedback buttons without JavaScript, using a 1990s web pattern
A Cloudflare Worker is just a CGI script, and that's exactly what a static site needs.
Your browser utility wants to be a floating palette
The floating palettes and window chrome of late-90s Mac OS may suit single-purpose browser utilities better than today's minimal UI.
PDF-A-go-slim: a browser-based PDF optimizer
Eight optimization passes, zero uploads — reduce PDF file size entirely in your browser.
The practitioner's guide to planning digital transformation (Parts 3-4)
How to assess maturity, build the business case, and avoid the change management pitfalls that derail most digital transformation initiatives.
Digital transformation for complex organizations (Parts 1-2)
A practical framework for moving legacy institutions toward measurable, audience-centered digital practice — without throwing out what already works.
VR Productivity finally almost surpasses physical displays
After years of trying, I finally have a VR work setup that holds up: Quest 3 running Immersed on a Mac as one ultra-wide screen.
How to measure impact when analytics lie
You've defined success. Now what? Most analytics dashboards won't answer the questions that matter.
Improving AI chatbots with an editorial handbook from your best content
Editorial guidelines are often too vague for humans — and useless for AI. Extract patterns from your best content to create actionable standards for both.
Making sense of Microsoft’s many AI Copilots
Five Copilots, one brand — and one table to explain what each does.
Measuring success beyond the page view
Analytics on page views and bounce rates won't tell you if your content has impact — here's how I measure what actually matters.
