15 Jan 2026
How to measure impact when analytics lie
You've defined success. Now what? Most analytics dashboards won't answer the questions that matter.
The blog
21 Dec 2025
Improving AI chatbots with an editorial handbook from your best content
Editorial guidelines are often too vague for humans — and useless for AI. Extract patterns from your best content to create actionable standards for both.
3 Dec 2025
Making sense of Microsoft’s many AI Copilots
Five Copilots, one brand — and one table to explain what each does.
3 Dec 2025
Measuring success beyond the page view
Analytics on page views and bounce rates won't tell you if your content has impact — here's how I measure what actually matters.
8 Nov 2025
Creating warm, dappled light with CSS and SVG
I added a sunlit ambience effect to this site using pure CSS and SVG — no JavaScript, just gradients and blend modes.
28 Oct 2025
Introducing a "Work" section
A home for evidence-led impact stories documenting measurable outcomes from my work on platforms, performance, and design systems.
23 Sep 2025
The power of the pause: How planning beats prompt tuning
Traditional project planning techniques help ensure maximal benefits from AI tools.
19 Sep 2025
A stop-gap Drupal module to kill Word Junk in CKEditor 5
A tiny CKEditor 5 plugin for Drupal that strips inline Word-like junk in one click.
14 Sep 2025
Individualism is the flavor AI chatbots can't stomach
The AI experience has drained traffic from reference content, but leaves a path forward of human-centric experiences, interactivity, and better on-site value.
12 Sep 2025
Sacrificing knowledge in the name of data
The goal is not more data, but data to facilitate the story of what we're trying to achieve.
7 Sep 2025
Predictable, token-based filenames with Eleventy Image
How I swapped Eleventy Image’s hashed outputs for readable, stable names — and the trade‑offs.
6 Sep 2025 | Note post
Exposing HTML: The No-JS nudist CSS toggle
A tiny footer checkbox to turns your site styles off with no JavaScript required.
5 Sep 2025 | Note post
Go-go-go … I missed EmbedPDF
It seems a robust, embeddable PDF viewer for on‑page reading already exists.
4 Sep 2025 | Note post
Recursion: it’s fonts all the way down
I’ve moved from Now Alt to Recursive, an open‑source variable font that unifies UI text and code with one flexible file.
31 Aug 2025
A simpler, faster site: moving to pure Eleventy v3
I upgraded the site to Eleventy v3, removed Gulp and the Visual Framework, and simplified everything.