Designing analytics infrastructure that measures audience quality, not just traffic
15+ websites, no existing benchmarks, and a fundamental question: how do you know if the right people are finding your content?
information architecture
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The right answer has to be woven
Domain-driven design, content architecture, and AI context engineering each solved the same shared-understanding problem; LLMs are finally dissolving the boundary that kept them apart.
Content architecture: the delivery problem
The technology works, the design looks good, but content can't get to the reader — because nobody agreed on what a card is.
Digital transformation for complex organizations (Parts 1-2)
A practical framework for moving legacy institutions toward measurable, audience-centered digital practice — without throwing out what already works.
EMBL.org: Empowering users to navigate a large scientific organization
We tamed the ‘footmap’ by introducing a more effective directory pattern.
Untangling an 80-link footer into scannable navigation
EMBL.org's footer had become a screen-and-a-half of densely packed links — failing users and stakeholders alike.
Inside the Content-Action Model
An ontology to document, plan, define and implement CAM magic.
UX, discovery, analysis + the CAM
What does it mean to 'do UX' with our Content Action Model? Beyond the buzz.
The Content-Action Model origin story
Beyond the Core Content Model and into organisations, actions.
Introducing the Content-Action Model for Web Systems
Wiring ‘ugly truth’ UX diagnostics for better web strategy & IA.
Five highlights from EuroIA 2017
I'll tragically ignore Stockholm and highlight inclusion, embracing and enabling.
Fluid IA to enable user discovery, prepare for change
Subtitled: Resisting entropy and preparing for change by binding content to mission.
Better corporate design through information architecture
Using 'brand architecture' at the heart of identity design.
A model for better content, better readers, better journalism
Six years ago my then roommate and I founded TheDigitel on the idea that the future of news was changing and that the service was in curating and linking content, and that curation was going to be bigger than the massive link mills then in existence.
